Social Sciences and Communications
H. Molaei; Z. Majdizadeh
Abstract
Social media with their features such as interactivity, participatory, and user-generated content have provided a great opportunity for self-expression of the users. However, cultural differences affect the extent and modality of users’ self-expression. This study aims to investigate the modality ...
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Social media with their features such as interactivity, participatory, and user-generated content have provided a great opportunity for self-expression of the users. However, cultural differences affect the extent and modality of users’ self-expression. This study aims to investigate the modality of self-expression of Iranian users of the social networking sites. In doing so, an online survey was conducted among the students of three Iran universities: University of Tehran, Amirkabir University of Technology, and Sharif University of Technology. A total of 371 students participated in the study. Having conducted quantitative analysis, the study results showed that women and ethnic minorities are more inclined to support their cultural differences compared to men and ethnic majority group. Supporting cultural differences was observed more among Shia religious majority group. Religious minorities expressed less tendency to create content in social networking sites and as a result support their religious identity.
Social Sciences and Communications
Z. Majdizade; A. Ravadrad
Abstract
Instagram texts need to be analyzed from a multimodal perspective because a large part of it on this social media platform is conveyed to the audience through images. The multimodal critical discourse analysis approach, like others, focuses on power and ideology concepts, as well as the context involved ...
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Instagram texts need to be analyzed from a multimodal perspective because a large part of it on this social media platform is conveyed to the audience through images. The multimodal critical discourse analysis approach, like others, focuses on power and ideology concepts, as well as the context involved in text production and at the same time, due to attention to multifacetedness and using the social semiotics approach, it is suitable for analyzing Instagram texts. The study of childhood, motherly and fatherly identity construction on child-centered Instagram pages was chosen as a case study. For this purpose, first the analytical framework of Kress and Leeuwen was explained with the focus on how to analyze each of the intellectual, interpersonal, and hybrid meta-roles. Then only the child-centered page of fraternity that is among the top-ranked Iranian Instagram influencer pages was analyzed using the same method. Findings were analyzed by separating texts as corpus. Following that, the discourses of patriarchy and capitalism were identified and their connection to social and industrial context was described. Findings also demonstrated the fluidity and simultaneity of identities influenced by the emergence of social media.
